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EleRa

Passionate to speak. Speech therapist with limited (no) budget, striving to bring a smile to both parents and children. Together we created a brand identity and developed a digital home for the enterprise, which corresponds with the owner’s attitude and world views.

Monica badj copy
Monica badj shadow
Monica badj copy
Monica badj shadow
EleRa Logo BG
EleRa Logo EN

The logo

We wanted to cover the most important aspect of speech and language therapy – communication. That is why using the golden ration we designed special characters that represent respectively talking and listening, which we imbedded in friendly, easy to read typography ideal for small children.

EleRa Logo BG

PANTONE 2172 C
RGB 20 123 209
HEX/HTML #147BD1
CMYK 81 43 0 0

PANTONE 1235 C
RGB 255 184 28
HEX/HTML #FFB81C
CMYK 0 25 94 0

PANTONE 534 C
RGB 27 54 93
HEX/HTML #1B365D
CMYK 0 100 71 0 51

Colors

We chose two main colours – blue and yellow. Both having significant symbolism for Elera’s future work with children. Blue representing tranquility and reliability and yellow grabbing attention with happynes and posotivity.
Elera logo greyscale

The perfect font

The font we used is ADYS. It is designed especially for people suffering from dyslexia to help them focus and overcome their reading problems.

ADYS regular
ADYS bold

A website for young and old

We wanted a website that appears stylish to mature audiences and yet is colourful enough to rely Elera’s ability to communicate with children. We used the brand’s colour and fonts to perfectly achieve this balance in the final product.

EleRa about copy
EleRa homepage copy
EleRa services

Additional

Monika businesscard copy

Business card

Monika masksON

Mask notice

Monica signature mockup copy

Email signature

Monika pricelist copy 1

Price list