EleRa
Passionate to speak. Speech therapist with limited (no) budget, striving to bring a smile to both parents and children. Together we created a brand identity and developed a digital home for the enterprise, which corresponds with the owner’s attitude and world views.
The logo
We wanted to cover the most important aspect of speech and language therapy – communication. That is why using the golden ration we designed special characters that represent respectively talking and listening, which we imbedded in friendly, easy to read typography ideal for small children.
PANTONE 2172 C
RGB 20 123 209
HEX/HTML #147BD1
CMYK 81 43 0 0
PANTONE 1235 C
RGB 255 184 28
HEX/HTML #FFB81C
CMYK 0 25 94 0
PANTONE 534 C
RGB 27 54 93
HEX/HTML #1B365D
CMYK 0 100 71 0 51
Colors
The perfect font
The font we used is ADYS. It is designed especially for people suffering from dyslexia to help them focus and overcome their reading problems.
A website for young and old
We wanted a website that appears stylish to mature audiences and yet is colourful enough to rely Elera’s ability to communicate with children. We used the brand’s colour and fonts to perfectly achieve this balance in the final product.
Additional
Business card
Mask notice
Email signature
Price list
